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The word Diadora from the Greek “dia-dora” means “to share gifts and honors”.

Sharing successes, team sense in competitive practice, compelling companionship and adversity are some of the key principles of the Diadora brand.

This Diadora, rich in high and romantic meanings, is accompanied by a symbol, a frieze that represents the concreteness of the craftsmanship of the firm that from 1948 manufactures footwear, not a pair, that is, the tip of a dart but an open upper And stylized that is the main element to make a sports shoe for leisure or work.